Martin Silver is the chief executive officer of Star Industries, a company which produces vodkas including Georgi, Major ska, Argent and Alexi. He is furious with Diddy, after the rapper insisted the only type of the spirit worth drinking is Ciroc, which Diddy endorses.
While partying at New York nightspot Greenhouse recently, Diddy screamed at startled guests: "If you`re not drinking Ciroc, you`re drinking pee pee."
Martin was furious when he heard about the outburst, which he took as a direct assault on his business.
He has now decided to show Diddy the error of his ways by arranging for a toilet bowl filled with Ciroc to be taken to the rapper`s corporate offices today. The stunt will happen at the same time as Martin stages a press conference in Times Square appealing to Diddy to apologise.