The 55-year-old actor is renowned for playing tough guys in action films like Die Hard and Pulp Fiction, but has reportedly decided to turn his talent to aftershave and colognes. The star is said to have signed a license deal with German cosmetics company LR Health & Beauty Systems to create a signature scent.
WWD.com reports Bruce`s fragrance will be launched on July 1. It will be sold in stores and online in the US, Canada, Mexico, South America , China , Japan and India .
Several versions of Bruce`s fragrance have reportedly been created, but it is not known what the star will choose for the final formulation.
LR Health & Beauty Systems has created perfumes for several celebrities including singer Leona Lewis and supermodel Heidi Klum.