The German supermodel - who raises four children with husband Seal - has teamed up with website AOL.com and production company Full Picture Entertainment to create original web content which will give women advice on fashion, beauty, parenting, love and relationships.
In a press release, the 37-year-old beauty said: "During my 15 years in the business, I`ve received so many questions on a variety of topics from my favourite toothbrush to juggling family and a busy work schedule. I`m bringing in the experts that have helped me over the years to help inspire you.
"Women are looking for content that speaks to every part of their lives. Right now, advice seems so scattered online. I have created a place on AOL that`s really one-stop-shopping: for women as moms, wives, workers, friends and their most creative selves."
The online venture - which is set to be launched later this year - is the latest in a long list of projects Heidi has been working on.
It was recently revealed the `Project Runway` host is to create her own perfume while she also has her own maternity line and fashion range.