Demi Moore is reportedly dating beauty mogul Scott-Vincent Borba
The `Ghost` actress` - who announced her split from husband Ashton Kutcher last month - has grown close to Scott over the past few weeks and the pair decided to take their friendship further last week.
A source said: "Demi and Scott-Vincent started dating last week. They have known each other a long time and he`s really been there for her by her side through the whole Ashton thing."
Scott - who is in his mid-30s and co-founded BORBA skin care products - is said to be smitten with 49-year-old Demi and isn`t star-struck by her as he works with many celebrities.
The source added to RadarOnline.com: "It`s easy for Scott-Vincent to keep his relationships a secret because he`s so often photographed hanging out with celebrity clientele. But he`s head over heels for Demi and there`s definitely potential for a lasting relationship between them."
Demi - who has three daughters with first husband Bruce Willis - announced she was ending her six-year marriage to Ashton last month after he was accused of cheating on her in September.
She said in a statement: "It is with great sadness and a heavy heart that I have decided to end my six-year marriage to Ashton. As a woman, a mother and a wife there are certain values and vows that I hold sacred, and it is in this spirit that I have chosen to move forward with my life. This is a trying time for me and my family, and so I would ask for the same compassion and privacy that you would give to anyone going through a similar situation."