Lady Gaga is planning to launch her own water brand
The `Edge of Glory` hitmaker has only just released her own perfume franchise - with the launch of her scent `Fame` a month ago - but is now branching into the world of healthy living with her own brand of bottled water which she will launch with a multi-million dollar campaign imagined by her Haus of Gaga creative team.
The name and shape of the bottle is being kept secret at present
A source told the New York Daily News newspaper: "We know that the water drink is due out in the near future. No one has seen prototypes of the bottle.
"Gagawater is something that has been in the pipeline for a few months, and now things are really gearing up to an announcement and high-profile launch."
Perhaps Gaga is hoping her own brand of water might help her get fit, after the 26-year-old pop superstar recently admitted she had gained 25 pounds since her parents Joseph and Cynthia Germanotta opened their restaurant Joanne Trattoria in New York City.
She explained: "I love eating pasta and I`m a New York Italian girl. That`s why I have been staying out of New York.
"My father opened a restaurant. It`s so amazing ... it`s so freaking delicious, but I`m telling you I gain five pounds every time I go there."