Maslow, Abraham Harold

(1908 - 1970) - American psychologist, one of the founders of humanistic psychology. Create a hierarchical model of motivation based on a premise of its innateness and universality, which identified five main 'levels' needs:
1. Physiological;
2. Requirements for security;
3. Need for love, affection and belonging to a particular social group;
4. The need for respect and recognition;
5. The need for self-actualization, which is the highest level of the hierarchy of motives.
. This introduces an assumption that needs a higher level can not be met, if not previously satisfied the needs of lower levels
. Because of this higher level could reach no more than one percent of all people. Gave a description of personal characteristics samoaktualiziruyuschisya people, including especially singled out the independence, creativity, philosophical worldview, democracy in communication, productivity. Further modified his model of motivation based on ideas about the qualitative difference between the two classes of needs: the needs of the needs and development needs.