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ELIO FIORUCCI

( Designer)

Comments for ELIO FIORUCCI
Biography ELIO FIORUCCI
photo ELIO FIORUCCI
Elio Ferrucci considered to be the phenomenon, as in the fashion business, and in public life. At the very sight of fashion - something phenomenal and extremely interesting. In the early 1960 in Milan under the name Ferrucci was known to a small shoe shop owned by his father Elio, a renowned industrialist. There are elegant and wealthy Milanese, as usual, bought himself something of clothing or footwear.

In 1962, when Elio Ferrucci turned 22, he took three pairs of brightly colored plastic galoshes, took them to a weekly fashion magazine, asking the editor to photograph and publish the photograph. As a result, his galoshes were simply sensational. So a young Ferrucci learned in Milan. In 1967, when America had lived, Bob Dilonom, LSD and the music of 'The Doors', as in dress reigned frenzy, reaching almost to be offensive, Milan remained stiff, conservative and far from striking contrasts. Milan magzin Fiorucci opened in 1967 as an alternative for buyers who know the fashion. Ferrucci borrowed the youth culture of London and introduced her lovers, the Italians. Before that they were deprived of bright tops, tishotov and jeans, now all you can easily get. Nothing really original Ferrucci not created, except that just introduced a similar fashion to Italians. But it was 'all', that he did. All of this has been somewhere and once. The main focus of its work Ferrucci described only three words - 'the fact of mass culture': the emergence of rock music, movement to protect the environment, seductive side policies.
In the 70 Ferrucci first of the designers responded to the emergence of terrorism as an instrument of political struggle. He invented a bright colored clothes for parachute jumps, boxes with lunch for the workers turned to a small bag, using plastic and metal.

For Fiorucci nothing sacred and inaccessible. His genius is that the usual thing, it draws in a super-trendy and unique. One of the favorite words Elio - 'debris' here refers to the property re-use, turn into something useful, with the result that there is a fundamentally new. Thanks Fiorucci, popularity has become an artificial gold (on clothing, shoes, handbags, belts, jeans), artificial fur and leather, clothing Lycra Style 'militarian', a variety of bright and colorful stripes on clothing. Today, jeans have become the primary focus of Fiorucci. They combine all the shades and can be mischievous to the absurdity. Specific details of the designer think a lot of colored buttons on a man's shirt, . shiny threads, . slip, . example, . through promiscuous Scottish cell, . or the same of his bright galoshes, . created as a counterweight to the dull world,
.

Fiorucci brand stores all over the world are exclusive in its kind. In general, the Empire Fiorucci lion's share belongs to various multinational corporations, and, despite the time and change the look of this designer in the fashion remains the same: fun and unique in style. So-called 'anti-fashion'.


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ELIO FIORUCCI, photo, biography
ELIO FIORUCCI, photo, biography ELIO FIORUCCI  Designer, photo, biography
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