Ask a business woman or any woman who makes any purchase that arises in their mind at the mention of "Liz" and you'll get an immediate explanation, worthy researcher Markets on Madison Avenue. The names "Liz-Sport" and "Liz-Clothes" received national recognition faster than any other brand in the history of production of garments.
The first products were shipped in 1976, and by 1986 it had already been companies that meet all American women who dream of a professional, practical and affordable clothes. "Liz" immediately won the recognition of free but elegant, contemporary women's costumes in a sporty style, designed for all women, wherever and by whomever they are working. It was a universal sentence, literally, for all, with a simple but functional style, combining and diversity, and reciprocity, which has never before encountered in the lines of clothing made by competitors. "Fashionable, functional and affordable" - a trademark of Liz. The most amazing thing is that the image of "Liz" was created in less than a decade - an unprecedented feat for embittered, as watchdogs, a pack of competitors in the "rag" business. As often happens, the level of sales success and curves completely coincide with the rising spiral recognition and popularity branding "Liz".
Klayborn changed the form of special clothes for working women. She gave them the opportunity to look elegant and businesslike in modern clothing. All her magic was that she listened to my inner voice in the design of clothing and thus wanted to dress as a woman, making a career. And the inner voice does not put her in confusion, as predicted by the sages. Its pioneering spirit has ignored the views of industry experts, who never would have agreed with its strategy. She relied on his own idea of "working clothes American women" and even offered to bet the family savings (about 50 000 dollars), that her dream came true. She intuitively felt, what clothes I would like to have a woman, and was completely right, which was confirmed by subsequent events in the business world. As a working woman Klayborn realized that highly learned guru clothes do not. She said in an interview with "Fortune" (1987): "I worked myself, I wanted to look good, and did not think that you have to spend your whole well-being to have to do it. Only a couple of companies served in the case of our new women - and both in the traditional, srednenko style. I felt that we could do it better ". Official site