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Lauren, Ralph (Ralf Loren)

( Designer)

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Biography Lauren, Ralph (Ralf Loren)
Not all designers - good business. And of course, not all business people - good designers. But man, combining both these entities, yet there. This American designer Ralph Lauren.

Ralph Lifshitz, which in future will be Ralph Lauren, was born in New York in 1939, the son of poor Jewish immigrant. Early childhood Ralph knew what he wanted. He cherished the American Dream and the first school composition honestly expressed her: "I want to be a Millionaire". In order to become rich, the boy chose the appropriate path, absorbed in the economy. Lauren spent about a year at university, but with education went wrong, and the boy went to go all the expanses of the United States as a traveling salesman. Ralph suggested that the average American ladies' gloves and men's ties. However, without much success.

And in three years for the matter was taken fate: Ralph Lauren found a sponsor. After receiving the initial capital, he founded his own company called Polo Fashion, and its first office was opened by no less than in the most famous office building of America - in the Empire State Building. While the office and was very modest (a tiny little room with no windows), this is where started his career Ralph Lauren and it was there was a collection, which began its triumphal march into fashion. At that time, all the already rather bored with the narrow ties the late sixties, and Lauren came up with a novelty - wide ties.

From the outset, Lauren discovered a remarkable talent: he could always manages to stay half a step ahead of others, creating the brightest new items. In 1968, Lauren launched its first collection of menswear - Polo Ralph Lauren. Casual style of a young fashion designer quickly made him famous. Free pants, blazers, jackets relished young and mature people. And since 1971 the convenience of clothing from Ralph Lauren and women can enjoy, because Polo Fashion produces and female line - Ralph Lauren Womenswear.

In addition, Ralph Lauren - the king recognized the evening of Fashion. His elegant, luxurious without being too formal dresses are deservedly popular throughout the world. And much since then, as Gwyneth Paltrow appeared at the ceremony of "Oscar" in a bright pink evening dress from Ralph Lauren, his evening clothes and do enjoy the fantastic success.

It would be an understatement to success Ralph Lauren not to mention that in addition to clothing Polo Fashion produces many household items: bedding, furniture, wallpaper, decorative textiles, and even the dishes.

So the American dream sometimes comes true. Apparently, the year conducted by a young Ralph for the study of economics, not been in vain.


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