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John Sculley

( American businessman)

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Biography John Sculley
John Sculley (Sculley John) (p. 1939, New York, USA), American businessman, chairman and CEO of Apple Computer in the years 1986-93.

In 1961 he graduated from Brown University with a bachelor's degree, and in 1963 - the highest financial Wharton School at the University of Pennsylvania with a master's degree, then worked in advertising. In 1967 he was hired in the company PepsiCo, and in 1977 became its president and CEO.

In 1983, Steve Jobs personally invited Scully to head Apple. In 1985, due to friction within the company Jobs had to resign, and Scully, a year later became executive director of the company. Since 1985, thanks to ongoing Scully marketing policy, company's market position significantly strengthened. Particular attention is paid Scully develop new models of computers that are compatible with someone else's computer networks. He has also been distributing a lot of desktop publishing.

In 1991, under the leadership of Scully Apple entered into a strategic alliance with IBM, with the result that was set up a software joint venture. In an effort to enter the consumer electronics market, Scully helped move vigorously palmtops Newton, submitted in 1993. However, shortly after, . in June 1993, the Apple board of directors appoints executive director of the company president, Michael Spindler, . Scully left the company, . occupied the post of chairman and executive director of radio communication company Spectrum Information Technologies, . but already in February 1994, resigned because of disagreements with the president of the company.,


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