The 29-year-old beauty - who has released a total of 10 perfumes during her media career - admits her latest scent Tease is great for attracting men.
Asked what she uses to "tease" a new man - such as rumoured boyfriend Cy Waits - Paris said: "By spraying on some of my Tease perfume of course!
"I think just by being confident and believing in yourself. Having that certain flirty look you have to get down. You can practice in the mirror."
Discussing her current relationship situation with the Las Vegas nightclub owner, she told Hollyscoop: "I`m really happy right now. I`ve just been travelling and having so much fun. Life is really good."
Paris - who split with `The Hills` star Doug Reinhardt earlier this year - was spotted enjoying Cy`s company on a recent commercial shoot for Devassa Beer in Long Beach, California.
An onlooker said: "They are clearly enjoying every minute of their new relationship and aren`t afraid to show their feelings and affection for one another."