Brand of Tatarstan will open a world Republic
The government of the Republic presented the brand's "Heritage of Tatarstan", revealing the cultural area code. This plan should not only raise the Republic at the latest level, but also to attract more foreign travelers.
The project was implemented jointly with the Center for strategic communications "Apostle" headed by Tina Kandelaki.
"The heritage of Tatarstan" is 1 in the Russian Federation brand, revealing the "cultural code" of the earth and sets the visual style for the branding of the Republic in relation to its historical and cultural heritage. Original Russian region opens itself to the world and its own inhabitants as open world Singapore, new York, Berlin, Oslo or Amsterdam, which has already found its own similarity and capitalize on his success on the basis of socio-cultural Foundation.
"Tatarstan is one of the most advanced and distinctive regions of Russia. However, despite knowledge of Tatar culture, popular in various parts of the state, until recently, have not been disclosed to the ideology of the region's rich heritage and cultural norms of Tatarstan educate the people of our planet and what they teach, " said the President of the Republic Rustam Minnikhanov. - Formulated the ideology of "the Heritage of Tatarstan" makes a major contribution in the drafting of the civil identity of the inhabitants of the Republic, which is now home to more than 170 Nations and ethnic groups," said he.
According to him, the necessity of creation of this brand is long overdue. First of all, it is the promise of that kind, which must adopt and to preserve the traditions. Also, according to the President of the Republic, the project aims to demonstrate the culture of Tatarstan world.
As the developers say, the brand Heritage of Tatarstan" is an ideology and a single concept of saving and enhancement of historical and cultural heritage of the Republic. Mandatory part of the ideology are 10 properties, forming Tatarstan archetype. "In the result of extensive research to them were classified as speed, endurance, dignity, curiosity, intuition, following the traditions, professionalism, solidarity, perseverance and dedication. Any of the selected properties of visually presented as parts of a latest style brand", they claim.
Thus, the speed personify the image of a horse, endurance - the soldiers of cares, and dignity - winged leopard. Color-based visual style of the brand selected the color red: bright red - Slavic tradition, red - Mongolian tradition, dark red Bulgarian tradition.
"For our team it too serious moment. Our mission is to translate cultural heritage in the digital language, new language that we have with you on the eyes. In a short time will see the light of the web site of cultural heritage," he said during the demonstration Tina Kandelaki. According to her statement, forming the digital code, brand developers wanted to show and prove that the Tatars are people who remember the relationship and they are surprisingly progressive.
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