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McDonald's conquers Siberia


Fashion fast food chain starts franchising project in the Urals. McDonald's wants to open in Siberia 20 new restaurants.

Famous American fast-food chain McDonald's launches in Russia 1 large franchise project. The food service has entered into an agreement with the Siberian entrepreneur Alexander Dialect, which will develop the foreign restaurants network in 4 regions beyond the Urals.

The franchise agreement with McDonald's entered into the structure of Kemerovo JSC "InBusiness". In the Russian office of McDonald's said that the contract of a concession of the use of the brand network signed with OOO "Guide". It is noteworthy that the "Guide" and "Intrusively" public address in the city of Novokuznetsk, both firms are owned by the co-owner of CJSC "Neftechemservis" Alexander Dialect. From materials of Rospatent it is seen that the agreement between CJSC "Moscow - McDonald's" and "Guide" registered 24 July up to September 1, 2035. From this point on American fast food and begin to conquer Siberia.

Similarly, the General Director of "InBusiness", Eugene Zenin explained that the McDonald's restaurants will be opened in Kemerovo, Novosibirsk, Tomsk regions and the Altai territory. With all this, the 1st restaurant opens in early September in Novokuznetsk shopping center "Planeta", informs "Kommersant". In addition to the end of the year, one restaurant will appear in Novokuznetsk, Kemerovo and Tomsk.

In 2016 in Siberia plans to open 7 points: 3 in Novosibirsk, 2 in Barnaul, one in Berdsk (Novosibirsk region) and Kemerovo. All the rooms will be owned by "Intrusively". Under the version of the adept American network, in the framework of this partnership for several years to open 20 franchised restaurants. Investment in the project is estimated at 3 billion rubles.

Note that in Russia the McDonald's chain consists of 517 restaurants. The company plans to open 50 annually, last year we opened 73 of the restaurant. According to some reports total revenue of 2 legal entities of McDonald's in Russia in 2014 amounted to $ 65.8 billion.

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18.09.2017
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