TV program about reading raised $5 million donation
in may 2014 on the portal of crowdfunding Kickstarter arose please actor Levar Barton to raise $1 million on the transfer to the world wide web " popular TV program " reading rainbow " (Reading Rainbow), which existed on television from 1983 to 2006. His request former anchor of the program explained by falling of the level of literacy in the United States and the need to reach out to children on those platforms that are most popular among them." A quarter of children in the US will grow up illiterate, - was said in the Declaration on Kickstarter.- research has shown that children who do not know how to read the fourth class, four times more often do not reach the school. In 2011, America was the only country with a market economy, the current generation of which was not more educated than the previous one ".
" Reading rainbow " was One of the most popular children's shows on American television: she stayed on television 23 of the season. After closing the program in 2006 Levar Burton bought it copyrights,
establishing brand RRMEDIAKIDZ. In 2012 due to the archive of television programs were created application Reading Rainbow for iOS and Android. However, According to Levara Barton, " to reach every child, we have to be everywhere: in the Internet, on mobile devices, game consoles and televisions with access to the world wide web ".
Need $1 million, which was needed to accommodate all editions of TV programs in the form of special educational applications on the Internet, was assembled for one day. Because of what Levar Burton and the team who prepared the petition on Kickstarter, said that in the case of a payment of $5 million people accept the " reading Rainbow " for mobile devices, game consoles and devices, Internet television, such as Apple TV. In addition, the
more than 7500 classes all over the US will receive a free subscription to the program. As a result, by the end of the campaign has raised $5, 4 million.
One of the reasons for the popularity of the campaign in support of " reading Rainbow " was that donors were received instead of not only the usual t-shirts or pen with the logo of the show, But also the opportunity to take part in meetings with famous actors and Even enjoy a candlelit dinner with Levaram Barton known, and among them, because of the TV series " star Trek ". The campaign has set a record for the number of people making a donation: there were more than 100 thousand.
However, authoritative printed illustrated edition of The New Yorker calls into question the effectiveness of Reading Rainbow in the battle against illiteracy." Campaign on Kickstarter, despite its rhetoric about the return of the good old " reading Rainbow, " the reality tends to improve the already existing mobile application by adding more books, videos and other materials