iPhone 6 forced BlackBerry to cut prices
The BlackBerry intends to lower the cost on their own flagship phone Passport. The basis of such a spontaneous decision was the price of a new iPhone 6, which intends to compete with BlackBerry.
Latest phone Passport, which will release the operating system, BB10, will cost much cheaper than was assumed in the BlackBerry. Director General of the company John Chen promised that in the U.S. the device, the implementation of which will begin on 24 September, will cost 599 $ without subsidies. In other States the cost of new items may change as more or less side - on the basis of local taxes and tariffs.
According to the Chen, on the background creates competition fixtures Passport should cost more at the level of $ 700, but BlackBerry has decided to lower the price tag to attract attention to it, informs The Wall Street Journal.
For comparison, the price of the latest iPhone 6 in the US (without a carrier contract) starts from $ 649, 6 Plus from 749 dollars. Flagship phone the Samsung Galaxy S5 will cost approximately the same amount - $ 650.
The implementation of the Passport will begin September 24 immediately in 3 localities: in London, Toronto and Dubai. For one or two weeks it will be available "in many places, including powers in Asia.
Passport - tablet with a physical QWERTY keyboard will be the first BlackBerry phone after the release of BB10 in 2013. It is supplied with a 4.5-inch screen with a "square" resolution h points. On the assurances of the manufacturer, the battery charge of the device will last for 36 hours, and a large antenna provides excellent reception. To scroll the contents on the monitor can use the keyboard.