Competitors on the bookshelf
market players And industry experts estimate the annual turnover of the retail sale of books in Omsk in 230-260 million rubles.. currently in Omsk are only 5 of the Book of networks is one of the Federal ( " reading city " ) And 4 local: " K2 " ( " Book of Stationery " ), " Super book ", " Omsk bookselling house " And " Center-Book ". Other Federal network, came to the city in the last few years, had failed. Most of them were not satisfied with the performance of local retail outlets And eventually closed its offices.
The first Omsk project turned Metropolitan network Bibliosphere ", which was closed 3 of their store in 2009. Behind her With Omsk parted Novosibirsk " Top-kniga ", once ogromneishee Russian trading network. In 2011, the retailer found itself on the verge of bankruptcy, And all the shops were closed. On the market of Omsk by the time attended 3 format retail outlets this network: " Knigomir ", " Las kniga " And " Letter ".
Overcoming financial difficulties, " Top-kniga " tried to save at least the most recognizable network Knigomir ", But in the end she went With the Omsk market. In 2012, the number of retail outlets " Top books " were opened point of sales network " Letter ", owned by the publishing group " AST ". But at the present time traces of this network in Omsk gone.
However, not everyone is running from Omsk. In 2014 the Novosibirsk group of organizations " Aristotle " closed shop Book-Look at Lenin street, 19 (This building was for booksellers damned - before him consistently went shopping networks " Knigomir " And " Letter " ), But opened up a new shop Book'La", Oil workers. In addition, " Aristotle " working Book supermarket " Ivan Fedorov ".
General Director of group of companies " Aristotle " Michael Trifonov spring was explained BEFORE That the reasons for moving were reduction of pedestrian traffic on the street of Lenin And high rents space in the centre of Omsk.
Goal - to survive Despite the care hotel players, specialized retail keep its share of 30%. The remaining 70% of the books in Russia are sold through a network of kiosks, Internet-shops And book departments in hypermarkets. This is true for all regions of Russia, says the study " Rospechat ". With 2011 turnover specialized book outlets in the Russian Federation is 26-27 billion.
experts indicate That the consumer flow is not decreased, and distributed over the surviving points. This is confirmed by Authorized Omsk Book trade.
" Demand in our stores there, But the increase is only on the level of inflation. Within three years our competitors continuously close their shops, " says General Director of network Center-the Book " Andrei Fedorov.- due to this redistribution of shares we are able to survive. What happens next, nobody knows ".
According to the head of the network, which takes 25-30% of the urban market, the Situation for book outlets so complex That whatsoever was announced data plans could play into the hands of competitors.
" we have a programme of its own development. Most of it is about changing the format retail outlets, But to reveal the Details I can not. Plus, in order to survive, we are in constant search of a new range of books And increase customer loyalty. On the Internet And are currently active in the club card, " he commented.
As told the head of the PR Department bookselling network " reading city " Elena Abramova, Omsk stores very promising, and sales each year show a big increase. However, she emphasizes That in other cities of Siberia (Tyumen, Novosibirsk, Krasnoyarsk) " Read " the city " turned out to conquer a larger market segment than here. Anyway, the only remaining in Omsk Federal bookselling network plans to develop Omsk on the market And even open a fresh stores. Over time, potential output And in the districts.
" The expansion of the Omsk market is hampered by the extremely low availability of town shopping areas. Fresh shopping centres in practice, not built. But we are unhappy with our shares And will continue to increase, " said Abramov.
Authorized " K2 ", " Super book " And " Omsk bookselling house " for various reasons, was not available for comment.
Product advantage of Serious competitors in the traditional retail comes from online stores, as well as growing new market of mobile content. The latter is developing rapidly. Users have grown accustomed to buy electronic versions of books And read them on the screen of your smartphone or tablet.
according to experts online hypermarket OZON. EN, sales translated into electronic form books each year doubled. But they claim That this digital content, Despite the rapid growth, until not a serious competitor to the printed books.
Another thing That Omsk more often buy " paper " on the Internet. In Omsk are the points of delivery of the bids 2 largest Russian online book stores: OZON. EN And " Labyrinth " (in the latter refused to comment).
As stated by " TO " head of PR-direction OZON. EN Maria Nizamutdinov, buy paperback books online stores increases, And Omsk is no exception. Online book trade rapidly increased its share, the most on the Drop offline sales. While in Siberia the market preorder literature is only gaining momentum. In total sales OZON. EN share of the Siberian Federal district is only 6, 5%.
information received log " Book industry ", in 2013 in the Russian Federation the share sold over the Internet books was 12, 4% (turnover - 6, 2 billion). Currently OZON. EN remains the leader in online Book-trade in Russia With a share of 28, 7% (1, 8 billion).
" The main advantages of the online store before traditional retail - cost And range. Our store offers not less than 1, 8 million titles of books, And a significant portion of the range is the so-called book of the tail. It has long published books that are not already in the shops, because traditional retailers cannot afford to maintain in Addition to retail outlets And even warehouses products, " said Nizamutdinov.
Pessimistic expectations Intelligence " Book industry " expected in 2015 continue emerging trend clenching book retail on the background of high levels to increase sales of e-books.
" demand reduction in the Book industry is not because of the transition of consumers to substitute products, for example, on a digital device, and due to the fact That closed a large network And narrows the traditional distribution channel ", - summarized the study book market " Rospechat ".
head of the Center-of the Book " Andrei Fedorov configured yet less pessimistic. On the one hand, it scared the expansion of online stores And distribution of electronic books. To the contrary, he expects major changes operating conditions of the book retail.
" The situation on the market is suspended, And no one can say what it will be resolved will be the development or decline, " says Fedorov.- There is a probability That you are able to cancel the preferential VAT to market the book trade. Such unverified information go. Currently, the VAT we pay 10%, not 18%, As in the other commodity groups. Have the ability to impose a tax on sales. And these changes have the potential to become a crushing blow to our business. But I want to believe That this will not happen ".
Alexander Nabatov print edition of " Business Omsk, N29 (033) from 5 August
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