McDonald's got fresh blood
The most extensive social network power announced the development strategy of restaurants. The new CEO Steve Eschenbruch owners of McDonald's lay great hopes. Namely, they are of the opinion that the Englishman will be fresh blood, so necessary to the case.
In the main fast food chains - McDonald's - happened harsh reshuffle. Just because the restaurants began to suffer the flow of funds, the company's owners decided to change the CEO. The former head of don Thompson left the post after 25 years of hard work on his place came a 48-year-old Englishman Steve Easterbrook.
Fresh CEO has already announced that it expects to turn a McDonald's family restaurant. Before Istanbul is a difficult mission, because the famous catering is experiencing severe crisis for the entire existence.
Due to difficult circumstances, the McDonald's revenue in 2014 fell by 2.5%, and fastfude giant, taking into account the opinion of experts, beat competitors, tells LifeNews. The owners of the business is expected that the Englishman is the most that neither is new blood, which is so important cause. "I try diligently to keep yourself on the energy growth, ready for business contractions. Extremely essential that business was systematic dynamics. I put all available energy in the business," said Steve Easterbrook, who is still optimistic and committed to battle.
Note that the fast food chain has faced a significant crisis. According to the detected orientations, now people regularly choose cheap and healthy food. According to statistics, the fast food market in the United States decreased by 2% in 2013, and much of the same in 2014)
With all of this, experts believe that the company will be much easier to recover lost ground in Europe and Asia. However in the USA will have to face strong competition and revise joint development strategy of the brand.
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