Helmut Lang (Helmut Lang)

Helmut Lang, (Helmut Lang) was born in Vienna in 1956. From childhood the future designers are ready for a successful financial career, but this was not to be fulfilled. Until ten years Helmut lived with his grandfather and grandmother in the Austrian alpine village, where his parents sent him after the divorce. The boy wanted to become an artist, but very afraid of this desire, and, because of their Catholic education and family values, he went to business school. After the Alpine idyll move to Vienna was a real shock for ten Lang. Youth fashion designer was among the Viennese bohemian 70-ies. Just like everything else in that time, Lang wore a trendy ripped jeans and colorful shirts, but soon realized that these things do not fit him, and decided to try the classic style. Wandering through the store, he tried in vain to find the shirts and suits are in line with an extraordinary temperament, but this dress just was not on sale. This is a trigger for a novice designer to sew clothes for themselves independently. This Lang is never ever studied. He believes that the instinct and innate sense of plastics have replaced his lack of education. Soon after Lang scored the staff cutters and tailors and started his business. The first collection was created in 1978 by African explanation. He sewed rectangular pieces of silk and linen, cut out holes for head and hands. 'I called it a desire to return to simple basic forms. But really I just do not know how to cut. It was horrible! "

Opening its first boutique Bou Bou Lang in Vienna in 1979 was such a success that the Austrian government invited him to participate in a national exhibition at the Pompidou Centre in France. While continuing to hold their demonstrations in Paris, he soon returns to Vienna, where he tried to resist the driving force of the four fashion capitals of the world to the early 90's, when he finally decided to move to New York. In April 1998, three days before the date of its first planned a fashion show in New York, he abruptly changed plans and decided to broadcast it only through a worldwide network of Internet. Helmut Lang that spring has finally begun to benefit from their achievements with the release of its own relatively inexpensive line of Jeans.

In 1999. He sold most of its business the company Prada, and in April 2000, Lang was admitted to the ranks of the elite American Organization Council of Fashion Designers of America. Until now, a member of this society could become only American designer working in the U.S..

In 2002, Mr.. Lang first time in 7 years re-introduced his menswear collection in Paris, and the fall of 2003. plans to show in Europe and its women's collection.