RosettaBooks is going to press
Founded in 2001 the Company RosettaBooks begins to publish books not only electronic, but in the paper version. The first such publication will become a business guide, written by the former CEO of Apple and Pepsi, John sculley
(John Sculley): " Moonshot! Game-Changing Strategies to Build Billion-Dollar Businesses ".
His conclusion about the entrance on the market of printed publishing CEO RosettaBooks Arthur Klebanoff (Arthur Klebanoff) explains as follows: " Printed books still occupy a large part of the book market, and the situation will not change for a long time ". For this reason, the most well-known authors want to see their new books for the paper. First of RosettaBooks experimented with the publication on paper books from the backing sheet.
The company makes a promise that will be different from traditional publishers for the better. If normal printing companies withdrawing books on the market may take from six months to several years, RosettaBooks makes a promise that will make it not more than six months. The company also offers higher royalties (although not higher prepayment) and shorter contracts.
as long as it is unknown what other innovations will be published by RosettaBooks in the near future,
however, Arthur Klebanoff declares that cooperates with well-known authors." we have a great chance to publish bestsellers. Above 95% bestsellers controlled " big five ", but we can change the situation, " he said.
http: //pro-books. EN/sitearticles/15378