John Watson

(9.01.1878 - 25.09.1958, New York) - American psychologist, founder of behaviorism. Author of this article programmatic direction 'Psychology from the standpoint of a behaviorist', written in 1913. In contrast to introspective psychology, proposed to rely solely on objective methods, requirements that are developed in the natural sciences. Understood as the subject of the psychology of human behavior from birth to death, but the main problem is considered the prediction of behavior and control of. On the basis of his theory of psychological techniques developed behavioral therapy. Was also engaged in the psychology of advertising.