Raymond Loewy (Loewy Raymond)

(1893-1893)
Born in Paris on November 5, 1893. He studied electrical engineering at the University of Paris (until 1910) and engineering in the School of Lannoo (until 1918), after which he emigrated to the United States (1919). Initially he lived in New York, creating fashion drawings for the magazines 'Harpers Bazaar' and 'Vogue', as well as making out windows

. Unmet flaccid eclecticism, . characteristic appearance of the then American industrial products, . developed the concept of 'streamlined' ( 'streamlined') design, . like reproducing in its rounded, . concise forms of internal energy, . supplying the data for home and industrial machinery,
. His models and sketches (radios 'Westinghouse', . 1929, . refrigerators 'Koldspot' firm 'Sears Rebec', . 1934; and others) were a new word technical aesthetics, . standing out their elegant functionalism, . impinge on the spirit of the international style of avant-garde architecture,
. In 1929, organized his own office, and in 1945 - the company 'Raymond Loewy Associates' is in this period the largest industrial design firm in the world

. Under his leadership in 1940-1970-ies was performed mass prestigious orders (logos 'BP', . Shell and other koporatsy; locomotive model S-1 the Pennsylvania Railway Company, . 1931; a number of car companies 'Studebaker', . 1937-1962; presidential aircraft "Air Force 1 'for Dzh.F.Kennedi, . 1962; work for the National Aeronautics and Space Administration, . NASA, . program 'Saturn-Apollo' and 'Skylab', . 1967-1973, etc.),
. Among the most famous sketches Lowey introduced in mass production - a pack of cigarettes 'Lucky Strike' and a bottle of 'Coca-Cola'. Presented his creative life and project ideas in the books of locomotive (The Locomotive, 1937), never left alone (Never Leave Well Enough Alone, 1951), Industrial Design, Raymond Loewy (Industrial Design, Raymond Loewy, 1979).

Lowe died in Monaco on July 14, 1986.