VERSACE Gianni (Gianni Versace)

Boundless imagination, southern temperament, irresistible charm and of course the smile of fortune helped the simple Italian tailor to become the most famous Italian designer of the last century. Bold, uninhibited, always sexy model from the Versace fashion Olympus and conquered the hearts of Hollywood stars, nevolko promoted the style of Versace, as well as brought to its creator billions of dollars. But, unfortunately, fatal accident broke the career of the great masters of fashion ...

Gianni Versace was born December 2, 1946 in Reggio di Calabria, Italy. His mother, Francesca was a professional dressmaker, and Gianni always took little with them to work. Apparently, these early childhood impressions of the wardrobe and countless dresses and identified in the future path of the great maestro's Fashion. Gianni himself, reminiscing about his early years, said: "I think that his skill and professionalism required to mom".

However, with her mother at the Gianni Versace had difficult relations. Apart from him, she had two children - daughter of Donatella and son Sancho. Despite the efforts of Gianni, Francesca did not pay any attention to his youngest son, devoting the greater part of his love of Santo. And Gianni listened eagerly to her every glance, watched her every move, hoping to become her assistant-cutter. "I do not know, maybe this is the meaning of my life and my work - to achieve her attention!" - He later recalled.

. Watching the dexterous work of his mother, the inversion of the body clients in velvet, Gianni first lessons learned about the art upholstery fabric
. He will be remembered as effectively Francesca putting pleats on fabric, emphasizing the dignity of the figures and hiding its flaws. "Thanks to my mother, I realized how important it is to work directly with the body to see and feel how the fabric falls, how it interacts with the lines of women. Such work is, perhaps, is the true vocation of couturiers.

Claudia Schiffer, 1994 Gianni gradually became assistant mother in the studio and plunged into the creation of clothing, combining their imaginations with the fashions. To keep abreast of the latest, he regularly attended shows of clothing in the world fashion centers - Paris and London. Once, in their studio rang, forever changed the lives of budding tailors. Wealthy Milanese businessman had heard about the exceptional talent of the young Versace and decided to invest his own money. Gianni realized that he presented a unique chance to realize themselves, and, without hesitation, flew to Milan to meet the new fate. Thus began the rise of the creative young Italian designer, who soon became world famous Gianni Versace.

His career as a talented young man Milan began work on the well-known Italian fashion house Genny, Callaghan and Complice. He has already turned 25 years old and he was full of ambitious plans for the future. In 1994, these early works of renowned fashion designer fall on a retrospective exhibition in the Berlin Museum crafts, dedicated 47-year-old trendsetter. No one imagined then that Gianni Versace left to live for only three years ...

But back in the 70. Inspired by their first collections, Gianni in 1978, creating its own fashion house Gianni Versace, invited for the posts of presidents of their closest relatives - his brother Sancho and his sister Donatella. A year later, he presented the first collection under his own label in Milan, earning enthusiastic applause sophisticated Italian public, immediately fell in love with Versace style.

For his fashion house Gianni Versace chose trademark head of Medusa, an image which appears on all models of brand Versace since 1978. Explaining his decision, he said: "This choice was made absolutely consciously. Medusa symbolizes the beauty and the fatal charms of the ancient Greek classics - both in art and in philosophy. She - a synthesis of beauty and simplicity, which literally paralyzes and even hypnotic. "

Clothes from Versace really hypnotized by its beauty, clean lines and ECG brim. Style Versace blew catwalks, making it in the 80 years leading fashion MIRV. By the most conservative estimates, its annual income reached 900 million dollars! Around the world actively employed 165 registered Versace boutiques and 23 private shop "Istante". Fantasy fashion was not limited to fashion, he created costumes and theatrical props, accessories, perfumes, watches, china, decorative tiles and even the whole interior a la Versace.

Christy Turlington, 1994 Fashion designer Gianni was never afraid to experiment with materials, combining the sensual with a delicate skin, silk, lace or denim. He often created a very frank and extravagant models, but do not forget the pro concise timeless fashion. The elegant simple black dresses and fantastic feminine evening dresses - they approved the impeccable style Versace and brought him worldwide fame.

Not least in the perception of the brand Gianni Versace created a fashion designer played (the first time in world history of fashion!) The notion of top-model, which took a symbolic character for a woman 80. He began to pay individual member showing double and triple fees, concluding with your favorite mannequins long-term contracts. These exceptionally elegant supermodel became an idol of millions, their outrageous antics filled the pages of newspapers, an imitation of them was a dream of thousands of young girls. Claudia Schiffer, Christy Turlington, Linda Evangelista, Cindy Crawford and Naomi Campbell - all of them created by Gianni Versace.
.
. No matter how ironic it may sound, but singing the eternal feminine and angelic beauty of a beautiful woman, Gianni never had it
. He never hid that he was homosexual and lived with a man. Perhaps all of them created the exquisite costumes were devoted to his mother, whose image has remained in his memory of the sublime and the pure ideal, as unattainable as it is beautiful. Many women said that they felt the couturier dresses like a queen. Who knows how many more beautiful and fabulous dresses for his imaginary angel of purity would have created a great artist, if not for the unfortunate coincidence of circumstances ...

In the fateful morning of July 15, 1997 Gianni Versace was at his villa in Miami Beach and went out to buy a fresh log. Only here he allowed himself this unaffordable luxury - to walk the streets alone, without protection. He has already returned back, when suddenly a shot rang out, prematurely took the life of 50-year-old fashion designer. FBI agents easily identified the killers and their whereabouts. But they were late. Andrew Kyunenen shot from the same gun, from which the murdered Gianni. Ironically, it was Andrew's underwear firm Versace ...