CEO Adidas believes in long-term market potential in Russia
CEO of Adidas Herbert Heiner said on Thursday Last news that believes in long-term market potential in Russia.
"while we will continue to manage the business, guided by short-term and foreseeable future, however, we are absolutely confident in the long-term potential of the market. In Russia and the CIS, we remain a long time, " said Heiner.
According to the Director General in 2014, the Company took prompt action, reduced the plans to expand the network of retail outlets, optimized costs, thereby ensuring the profitability of the "above average" in the " unfavorable conditions ". In spite of this, Adidas wants to increase its network of retail outlets in the capital of Russia and hopes to be reverently presented at the 2018 world Cup, which will be held in Russia, said Heiner.
"The political and macroeconomic situation in Russia and the CIS has made us the victims of their own success in 2014. We have a strong and enviable position in the market of Russia, in which Adidas is the absolute leader, and Reebok stably placed on the 3rd place